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Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg… More >> Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet

"We've been very frustrated with the state of open-source ecommerce… we knew it could be done better." Varien CEO Roy Rubin's passion for customer service and open-source ecommerce shines in this video, in which he discusses open-source ecommerce and the motivations behind building Magento.

The 2nd part of, Webcredible Senior Consultant, Abid Warsi's presentation on mobile ecommerce usability at the imrg's recent mobile commerce workshop.